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Szme Entrepreneur. The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.

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The problem with book definitions is that they rarely help with understanding what a term like this means. You can read textbook definition after textbook definition and never truly understand the core meaning. So what exactly is a unique selling proposition, and how will having one help your business to succeed? A unique selling proposition is what your business stands for. Let me explain.

Many businesses make the mistake of attempting to stand for everything when they first get started.

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They want to do everything well, and they want to be all things to all people. They want to be known for having the highest quality products AND the lowest prices. They want to have the best food AND the cheapest prices. Company number one offers web design, social media marketing, search engine optimization SEOcopywriting, conversion optimization, PPC, and more.

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He also knows about both companies. Now of course, there are always exceptions.

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A large digital marketing agency can become known for many services and can fulfill all of those services since they have many employees and multiple departments. Remember, if you want to stand out, i. Basecamp is a project management software developed by 37Signalsand it provides an excellent example of a successful unique selling proposition.

Instead, it talks about being the top choice for freelancers and smaller organizations. This is done on purpose. They realized that if they tried to appeal to everyone, i.

The product would become too complicated for smaller organizations and would have the danger of being too simple for larger corporations.

For Basecamp their unique selling proposition becomes second nature.

Their entire philosophy is about creating software the meets very minimal requirements and not feature-rich software aimed to please everyone. Instead of compromising and making the product less effective by trying to appeal to everyone, 37 Signals took a stand to create a product for smaller organizations. Starbucks is another successful business that makes for a great case study on unique selling propositions.

They went from a small coffee shop in Washington to one of the most recognized brands in America, and they transformed this country from a Looking to help u out and in return for same of Folgers drinkers to a nation of coffee connoisseurs. Although Starbucks does offer items other than coffee drinks, what they are uniquely known for Married women seeking sex Minot making high-quality coffee beverages.

Zappos is another company with an excellent unique selling proposition.

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Sometimes this works in Zappos favor when customers keep the extra pairs, but other times it cuts into their margin and lowers profits. Regardless, Zappos is known as the most convenient, customer-friendly online store for purchasing shoes. It would be impossible to do both.

Zappos has a unique selling proposition that is quite simple: A return policy that removes the fear of buying online and buying shoes that might not fit. You have to make a stand for something. So what will your business make a stand for? What will you be known for?

Or what makes your current business unique? Please share in geturn comments. About the Author: Visit now to learn more.

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Please try again later. But what does that mean?

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How will a unique selling proposition help your business? The problem is this: The answer is number two. Basecamp Basecamp is a project management software developed by 37Signalsand it provides an excellent example of a successful unique selling proposition.

Starbucks Starbucks is another successful business that makes for a great case study on unique selling propositions.

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How did they do it? You guessed it—they developed a unique selling proposition. Zappos Zappos is another company with an excellent unique selling proposition. Comments Speak Your Mind Cancel reply Qnd my name, email, and website in this browser for the next time I comment.

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